OUR STORY

A labour of love for a local family

At Market Organics, we are passionate about giving back to our local community. A family run business servicing the broader Brisbane region, there is no big board and no franchises - just a dedicated family working tirelessly to share their passion for high quality organic produce, wholefoods and sustainable living.

Owned and managed by the Gelderblom Family, the brand began as HomeFresh Organics - an organic home delivery company, back in 2002. Determined to live a more organic and chemical-free lifestyle after falling pregnant with their first child, the couple began sourcing organic produce boxes for family and friends.

Fast forward to 2022 - six years after the introduction of Market Organics - and the couple now manage eight amazing retail locations throughout Brisbane and the Gold Coast. Valuing the input of customers and the broader community, our product line has grown to include over 8,000 organic and wholefood items, sourced from both small and established businesses.

At Market Organics, freshness is essential. Passionately supporting our local network of growers and producers, our certified organic produce comes direct from the farm and does not spend weeks sitting in a cold room. We don’t believe in ludicrous mark-ups, just high-quality organic produce that is seasonal and reasonably priced. As stated by the CEO, Samantha Gelderblom, “For us it is about the community… about creating an environment where our customers feel valued, cared for and considered”.

“When we first started HomeFresh Organics, high-quality organic produce was not readily available in the community. What little you could get your hands on, looked almost anaemic and was absurdly priced! We wanted to find a way to deliver healthy food to the masses… to encourage people to live more cleanly and sustainably”.

— Johan Gelderblom, Market Organics Director